Clarity Locums are delighted to be hosting what promises to be a fantastic webinar on February 12th at 7:30pm with Colm Baker, who is not only an award-winning digital marketer but also a registered Irish pharmacist.
During the webinar Colm will show you:
In the buildup to the event we asked Colm what impact social media can have for community pharmacies in Ireland and what he thought was wrong with the current approach that pharmacies use on social media. Here’s what he had to say,
“Social media offers the opportunity to grow awareness of your pharmacy brand, attract new customers regularly and build a lasting connection with your community. Very few pharmacies are implementing a social media strategy that will actually set them apart from their competitors and achieve these outcomes.
Often times, the responsibility for digital marketing may be pushed off to a young counter assistant who has zero marketing knowledge or strategic expertise to grow your pharmacy brand. As a result, the majority of pharmacies social media profiles have become littered with “Like & Share” competitions, discounts, deals and special offers. Whether you are aware of it or not, this “Discount & Deals” approach is negatively impacting not only your business but also the public’s perception of pharmacists.
I want to show pharmacists that there is a different way they could use social media to actually have a real positive impact on their pharmacy business and the reputation of their brand.”
The webinar is limited to 100 people so please register now. Feel free to share this link with your colleagues and peers who might also find it of interest.