Celebrating our Midwifery Heroes: Join Us for Breastfeeding Awareness Week

As Breastfeeding Awareness Week approaches this August, we’re shining a light on the quiet, powerful work happening every day in communities across Ireland-work led by our incredible midwives, lactation consultants, PHNs and nurses.

Whether it’s guiding a new mum through her first feed, supporting her in the days that follow, or simply offering reassurance in a moment of doubt- you are often the steady hands and calm voices behind breastfeeding journeys.

At our agency nursing desk, we see first hand the dedication of our locums who step in with compassion, experience, and heart. You make an impact- not just in hospitals, but in homes, clinics, and conversations.

This year, we want to share your stories.

We’re building a campaign for Breastfeeding Awareness Week that focuses not on pushing a breastfeeding agenda(a fed baby is a happy baby in our eyes!), but on honouring the care and support our locums provide to new parents. We’re inviting agency midwives and nurses to get involved:

• Share a day in your life as a community nurse or midwife
• Reflect on a moment that stuck with you
• Offer a tip or piece of advice you often give to new mums
• Record a short video, jot down a few words, or even share a photo from the road
• Collaborate with us for a short blog or social media post-your input is invaluable!
• Are you a locum that’s a new Mum yourself? Tell us about your postpartum journey and how we can support you in returning to work post maternity leave

Whether you’re a lactation consultant, a PHN, a nurse, or an agency midwife, your insight is invaluable.

This August, let’s highlight the human side of breastfeeding support and celebrate the people making it happen.

Want to contribute? Email us at [email protected]